Why are the masses so quick to condemn those of us willing to freeze our collective mistletoes off in the wee hours following Thanksgiving? The farmer is venerated for rising early to tend his crops. The runner is admired for her early morning training sessions. Why not the retail athlete that rises early, stands long and shops well?
When I ask critics what they did with their Black Friday morning, in lieu of shopping, the most common reply is a self-righteous “I slept.” Since when does this society prize dormancy over initiative?
Black Friday can be a lot of fun, if you go into it with an open mind. Every year, my wife and I meet nice people, have fun and land some great, affordable gifts for our children. Our only sacrifice, a few hours of sleep. A worthy trade, and one we’ll continue for years to come.